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ABSTRACT
INTRODUCTION
LITERATURE REVIEW
Brand
Brand authenticity
Antecedents of brand authenticity
Brand image
Purchase intention
Nationality
METHODOLOGY
Research Design
Proposed Framework and Hypotheses
Data collection
Questionnaire
ANALYSIS AND RESULTS
Demographic information
Reliability and Validity Check
HYPOTHESES TESTING
ADDITIONAL ANALYSIS
Mediation effect analysis
Demographic variables
CONCLUSIONS
Summary
Implications
Limitations and suggestions for future studies
REFERENCES