earticle

영어

The purpose of this study is to investigate the relationship of general characteristics, beauty behavior, and cosmetic surgery attitude to provide a database for beauty and cosmetic surgery industry which shows increasing tendency, and to contribute to the development of these industries by Identifying the problems and supplying complements. 370 questionnaires were received from Koreans from August 10 to September 5, 2018. Those were calculated by frequency analysis, factor analysis, and regression analysis, co-relation analysis using SPSS. Results is as follows; ① The effects of general characteristics on beauty behavior were found to have a significant effect on makeup management, skin care, and body shape management factors. The effect of general characteristics on makeup management showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the makeup management. The effect of general characteristics on the skin care showed that the more the man, the older, the less skin care, and the highly educated, the more skin care. The effects of general characteristics on body shape management showed that the more the older, the highly educated, the higher monthly income, the more the body shape management. ② The effects of general characteristics on cosmetic surgery attitude was found to have a significant effect on all of cosmetic surgery attitude factors. The effects of general characteristics on the need for cosmetic surgery showed that the more the men, the older, the married, the highly educated, the higher monthly income, the less the need for cosmetic surgery. The effect of general characteristics on the pursuit of secrets showed that more the man, less the pursuit of secrets, the older, the married, the highly educated, the more the pursuit of secrets after cosmetic surgery. The effect of general characteristics on the risk taking showed that the more the aged, the married, the highly educated, the higher monthly income, the less the risk taking. ③ The effects of beauty behavior on the cosmetic surgery attitude was found to have a significant effect on the need for cosmetic surgery and risk taking. The effects of beauty behavior on the need for cosmetic surgery showed that the more doing the makeup management, skin care, and hair care, the more the need for cosmetic surgery. The effects of beauty behavior on the risk taking of cosmetic surgery showed that the more doing the brand and professional salon management, makeup management, body shape management, the more the risk taking, the more the skin care, the less the risk taking.