earticle

영어

This study analyzed the effect of female university students' level of awareness of cosmetics ingredients on purchasing behavior. A survey of 369 female university students attending universities in North and South Chungcheong provinces was conducted and a statistical analysis (SPSS) was conducted. Beauty majors showed a high level of interest in cosmetics ingredients and recognition related to the display of ingredients before cosmetics, while other academic majors were found to purchase them after comparing them over the Internet. The limitations of this study are limited to female university students from universities in North and South Chungcheong provinces, which makes it difficult to generalize the results of the study to all female university students. Therefore, in future studies, it is necessary to expand the scope of the study by gender, age and region.