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영어

This presentation collected and reviewed a survey of beauty consultants to study the professionalism of beauty consumers and the professionalism of consulting professionals. Based on the results, we examined and studied consumer awareness, awareness and expertise of beauty consultants, and satisfaction with counseling when purchasing cosmetics. According to the survey, consumers were highly aware of beauty consultants, but found that their satisfaction with cosmetics products was declining. Most customers needed professional and systematic counseling from beauty consultants when purchasing cosmetics. Therefore, it is urgently needed to develop a professional education system to secure the professional expertise of beauty consultants. In the future, beauty consultants are required to develop a comprehensive knowledge of skin, understand the efficacy and harmful ingredients of cosmetics, understand custom cosmetics, and improve the prescription of cosmetics according to consumers' skin types through accurate skin diagnosis.