뷰티상담전문가의 전문성 인식에 관한 고찰


A Study on The Recognition For Expertise of Beauty Counselors

이하정, 허정록

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This presentation collected and reviewed a survey of beauty consultants to study the professionalism of beauty consumers and the professionalism of consulting professionals. Based on the results, we examined and studied consumer awareness, awareness and expertise of beauty consultants, and satisfaction with counseling when purchasing cosmetics. According to the survey, consumers were highly aware of beauty consultants, but found that their satisfaction with cosmetics products was declining. Most customers needed professional and systematic counseling from beauty consultants when purchasing cosmetics. Therefore, it is urgently needed to develop a professional education system to secure the professional expertise of beauty consultants. In the future, beauty consultants are required to develop a comprehensive knowledge of skin, understand the efficacy and harmful ingredients of cosmetics, understand custom cosmetics, and improve the prescription of cosmetics according to consumers' skin types through accurate skin diagnosis.


Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 내용
Ⅳ. 결과 및 고찰
1. 화장품에 대한 소비자 인식
2. 뷰티상담전문가에 대한 인식
3. 뷰티상담전문가의 전문성
4. 화장품구매시 상담 만족도
Ⅴ. 결론


  • 이하정 Ha-Jeong Lee. 유원대학교 산업대학원 화장품과학전공
  • 허정록 Jeong-rok Heo. 유원대학교 뷰티케어학과


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