원문정보
An Analysis of Perceptual Differences of the Solo Travellers' Personal Values on Travel Product Attributes
초록
영어
The rapid growth of single-person households in Korea has been one of the reasons behind the rise in solo travel in the country. This trend calls for an in-depth investigation into its implications for the hospitality and tourism industry. Personal values have been a widely used variable in many research areas of social science because it's been proven to play a prominent role as the determinants of human attitudes and behaviour. The aim of this study was to investigate whether the perceived preference of travel product attributes differed by the personal values of solo travellers. The results from the factor analysis, cluster analysis and one-way ANOVA implied that the perceptual differences exist in their personal values on travel product attributes. Application of the solo travellers' personal value to the development of tourism marketing strategy and academic implications are discussed.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 혼자여행
2. 개인가치
3. 개인가치의 측정
4. 여행상품속성
Ⅲ. 연구설계
Ⅳ. 실증분석
1. 표본의 특성
2. 혼자여행경험 정보
3. 타당성 및 신뢰성 검증
4. 가설 검증
Ⅴ. 결론
참고문헌