earticle

영어

The purpose of this study is to analyze the influence of sense of place of visitors with no social memories visited urban regeneration space on their place satisfaction and choice of place. For this purpose, this study selected 20s and 30s visitors as the subject of study and Mullae Art Village as a study site. The main results of an exploratory factor analysis (EFA), an confirmatory factor analysis (CFA) and an structural equation modeling (SEM) show that among the sense of place factors of the study site, ‘attractiveness’ and ‘amenities’ have positive influence on visitors’ place satisfaction and choice of place. However, ‘meaning’ was found to have no effects on visitors’ satisfaction and choice of place. These results suggest that it is important to analyze the sense of place of young generations with no social common memories. It will be a useful guide for urban space planners in revitalizing and establishing a sustainable place marketing strategies for these spaces.