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논문검색

여가활동을 위한 온라인 관광정보가 관광만족과 지속적 사용의도에 미치는 영향 연구

원문정보

A Study on The Influence of Online Tourism Information for Leisure Activities on Tourism Satisfaction and Continuous Usage Intention

이규상, 심우석

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초록

영어

A Study on the influence of online tourism information for leisure activities on tourism satisfaction and continuous usage intention. There are 2 hypotheses based on online tourism information, tourism satisfaction and continuous usage intention. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from February 27 to April 25. First, according to analysed result, five out of six as affective facts of the online tourism information influenced on The tourism satisfaction. Lastly, one out of one as affective facts of the tourism satisfaction influenced on continuous usage intention. As the result of this study, online media and channels providing tourist information are increasing day by day, and information can be easily received from online search systems. The provision of this information may also involve learning knowledge or culture that we have not known before, but some of the harmful tourism information may also cause damage to money and time, damage, or cause no positive impact on tourism destinations. Realistic aspects and detailed information of tourist destinations should be updated to ensure that tourists are correctly provided with online tourism information to form trust. And a system that emphasizes the reliability side should be established so that the domestic tourism industry can be revitalized and, furthermore, have a positive impact in other areas. In order to attract positive future action, it is necessary to grasp what the desire of the tourists who change from time to time and to lead the tourism activities with trendy tourism products and contents through the accessibility of information. Therefore, it is necessary to induce the continued use of revisiting or online tourism information, a positive future action in the future, through tourist satisfaction.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 온라인 관광정보
2. 관광만족
3. 지속적 사용의도
Ⅲ. 연구설계
1. 연구모형
2. 가설의 설정
3. 변수의 조작적 정의와 측정
4. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 표본의 일반적 특성
2. 측정항목 신뢰성 및 타당성 검정 결과
3. 가설의 검증
Ⅴ. 결론
참고문헌

저자정보

  • 이규상 Kyusang Lee. 경기대학교 일반대학원 관광경영학과 박사과정
  • 심우석 Woosuk Shim. 사단법인 한국지역개발연구원 원장

참고문헌

자료제공 : 네이버학술정보

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