earticle

영어

This study was conducted to classify the types of cabin crew images for airlines in Korea and foreign country using Q-methodology. 29 Q-statements were sampled from previous researches and in-depth interviews with the professors who work in the department of airline service at university. These Q-statements were sorted by 30 P-samples who have air travel experience. The results showed that 2 types of cabin crew images are classified for both airlines in Korea and foreign country. The first type of cabin crew images for airlines in Korea was “friendly and cheerful looks” and the other one was “polite and considerate attitudes”. Next the first type of Cabin Crew Images for foreign airlines was “polite and considerate attitudes” and the second one was “tall and physical strength”. According to the results of this study the type of “polite and considerate attitudes" was mutually perceived both airlines in Korea and foreign country. On the other hand the significant differences between two kinds of airlines found in the subjective structure of cabin crew images. And practical implications and future research directions were also discussed.