earticle

영어

Local content is a tool for modernizing the history and culture of the region and communicating with contemporary people. Two-way communication through new media is important for local contents in the digital age. Media users are evolving not into passive consumers but into active experience subjects. Emotional communication with users is important in order for local content to become a successful tourism product. Mrs. Yeonhwa's tale is a traditional story set in Gangneung. The lyrics, which include meeting with Mowallang, promises, waiting, and marriage, are available for various contents with love theme. In particular, it is easy to use as a tour product that utilizes tourist attractions around the Gangneung area and Yongyeon Temple. Also, Kim Ju-won, the son of Yeon-hwa and Mowallang, was the king who ruled Gangneung. The king's story of great love and regional legitimacy can provide an interesting story of local content. Various local contents can be planned with themes such as Yongyeon Valley, Namdaecheon, Yongyeonsa, reservoir, pond, pavilion and street. In this study, we introduce cases where local culture has been successfully developed as a tourism product, and suggest ideas for local content planning using the tale of soft woman.