earticle

영어

The need is the decision drive for the customer to buy. It is a motivation for the customer to purchase products or services. Companies often look at the customer’s need as an opportunity to solve or contribute to original motives with excess back value. Unfortunately, it is a challenging task to understand the need of customers. There is a lack of a consistent approach for many organizations to find and use need. Understanding the needs is critical for innovation and go-to-market success. In parallel with the rapidly growing technologies of information and communication, contemporary commerce has shifted in both its information and market space. A promising solution has been by a software agent, one of the most exciting new developments in computer software technology. Over the past two decades, a software agent has played an increasingly important role in facilitating e-commerce operation. In this paper, we propose using the theory of tasktechnology fit (TTF) to study the efficacy of using agent technologies to identify products and services that fit customer need. We expect the result could constitute a blueprint for an IS research agenda in the e-commerce application of agents