earticle

영어

This study aims at understanding the fundamental factors influencing trust related factors affecting the intention to purchase voice speakers (VS). VS are one of the novelties that are emerging at a fast pace in the market. Although it seems to be extensively adopted, people do not intend to use them in some cases due to lack of trust and the rumors circling around these types of technologies. However, there are specific barriers to the acceptance of VS technology due to unfamiliarity with the effective components of such technologies and, hence, do not trust them. Assuming that increasing the knowledge-based familiarity with an effective technology is essential for accepting it, so far, only little is known about VS and its concepts to increase the familiarity and, as a consequence, the acceptance of effective technology. Technology adoption has been studied for many years, and there are many general models in the literature describing it. However, having more customized models for emerging technologies upon their features seems necessary. In this study, we developed a model involving a new product uncertainties construct, i.e., interaction quality, which we believe can better describe the adoption of AI-based technologies as well as the communication and Interaction between human users and computer. This study draws on cost and benefit model and Trust-based Acceptance Model this model is based on the theory of reasoned action (TRA) which provides a background for understanding the relationships between beliefs, attitude, intentions, and subject norms. In order to check our model, we conducted a survey concerning customers’ needs using a data set achieved from a field survey.