earticle

영어

The consumer's purchase decision does not end with the purchase decision, but uses the purchased product and disposes of the product according to the result. This study attempted to examine the drivers when consumers dispose of products for various reasons. In particular, we examined the mechanistic process of dispositional behavior which is desirable in consumer 's cognitive dimension and emotional dimension. As a result of the study, it was confirmed that disposal behavior can be induced by using both cold response and hot response.