earticle

영어

In the 4th industrial era, blockchain, a critical technology behind mind blowing virtual currency is being actively popularized in finance industry. Recently, Denmark’s Maersk Line, world’s largest shipping company and IBM has partnered up to introduce blockchain technology in shipping industry, gathering people’s attention. Domestically, private and public joint shipping logistic blockchain consortium was established and pilot project to apply blockchain technology was proceeded and is around the corner to be put into practical use with few test stages. This study analyzed intention for block chain service in shipping logistic market through survey. For the analysis, SPSS and AMOS were used. In order to prove each hypothesis, structural equation model were used. In the intention of blockchain use, perceived value, organizational innovation, social influence were proven to bring positive effect while perceived risk had vise-versa effect.