원문정보
한국인터넷방송통신학회
The International Journal of Advanced Smart Convergence
Volume 8 Number 1
2019.03
pp.214-221
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
This study attempted to extend Korean Wave literature by investigating (a) the influence of protagonists’ personality characteristics and the role of empathy under the affective disposition theory, and (b) the power of some external factors in the entertainment media selection. After watching an episode of the popular Korean drama, Secret Garden, participants completed a survey in the United States. Results demonstrated that (a) the effect of personality characteristics varied across gender and (b) external factors affects the entertainment media selection positively. Findings indicate that media enjoyment is dependent on the audience’s external factors.
목차
Abstract
1. INTRODUCTION
2. LITERATURE REVIEW
2.1 Korean Wave
2.2 Affective Disposition Theory
2.3 Korea-related Network and Enjoyment of Dramas
3. METHOD
3.1 Participants
3.2 Stimulus and Procedure
3.3 Measures
4. RESULTS
5. DISCUSSION
6. CONCLUSION
ACKNOWLEDGEMENT
REFERENCES
1. INTRODUCTION
2. LITERATURE REVIEW
2.1 Korean Wave
2.2 Affective Disposition Theory
2.3 Korea-related Network and Enjoyment of Dramas
3. METHOD
3.1 Participants
3.2 Stimulus and Procedure
3.3 Measures
4. RESULTS
5. DISCUSSION
6. CONCLUSION
ACKNOWLEDGEMENT
REFERENCES
저자정보
참고문헌
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