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논문검색

Session Ⅳ : 국제경영, 좌장 : 우경(김포대 교수)

Research on Social Capital Management of Chinese Cultural Enterprise Government : Taking the development history of Rongbaozhai as an example

목차

1. Introduction
1.1 Reasons for the topic
1.3 Research Design
2. Summary of social capital research
2.1 The concept, dimensions and types of social capital
2.2 Summary of Corporate Social Capital Research
4.1 Rongbaozhai Government Social Capital Management Goals
4.1.1 Government economic support
4.1.2 Government Policy Support
4.1.3 Government Relations Support
4.1.4 Government Information Support
4.1.5 Government image support
4.2 Rongbaozhai Government Social Capital Management Strategy
4.2.1 Pay attentiion to social capital management and actively build a social relationship network
4.2.2 Seize the opportunity, create opportunities, increase the frequency of interaction, and increase the closeness of the relationship
4.2.3 Search for social capital network structure holes, increase corporate influence and resource acquisition opportunities
4.2.4 Search for the concept overlap area and achieving ideological identity
Conclusion
Appendix

저자정보

  • Wang, Zhiyong Ph.D. Course, Dept. of Business Administration, Woosuk University
  • Chen, Shuang Ph.D. Course, Dept. of Business Administration, Woosuk University
  • Song, Jaehoon 송재훈. Professor, Dept. of Business Administration, Woosuk University

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