원문정보
초록
영어
The purpose of this study is to Research on the Defences of Korea's National Image, Korean Wave(Hanryu) Interest, and Korean Beauty Service Satisfaction of Koreans, Chinese, Vietnamese Who live in Korea. For this purpose, 700 questionnaires were surveyed from Korean university students and foreigners who study language schools in Seoul and the metropolitan area from June 10 to August 10, 2017, and the data were analyzed by frequency analysis, factor analysis, Pearson X2-test, crosstable analysis. The results are as follows; ① There was a difference in the image of ‘cultural advancement’ in ‘korean national image’ of korean, chinese, and vietnamese. It is high in order of vietnamese, chinese, and koreans. In addition, there was a difference in the image of ‘economic advancement’ in ‘korean national image’. They thought it is good in orde of vietnamese, koreans and chinese. ② There was a difference in ‘korean wave interest’ of korean, chinese, and vietnamese. It is high in order of vietnamese, koreans and chinese. ③ There was a difference in ‘korean cosmetics, make up skill, hair style quality satisfaction’ in ‘korean beauty service satisfaction’ of korean, chinese, and vietnamese. It is high in order of vietnamese, koreans and chinese. There was a difference in ‘korean costume quality satisfaction’ in ‘korean beauty service satisfaction’ of korean, chinese, and vietnamese. It is high in order of vietnamese, koreans and chinese. There was a difference in ‘korean beauty service quality satisfaction’ in ‘korean beauty service satisfaction’ of korean, chinese, and vietnamese. It is high in order of vietnamese, koreans and chinese. There was a difference in ‘korean beauty product price satisfaction’ in ‘korean beauty service satisfaction’ of korean, chinese, and vietnamese. It is high in order of vietnamese, koreans and chinese.
목차
I. 서론
II. 이론적 배경
1. 국가이미지
2. 한류관심도
3. 미용서비스 만족도
III. 연구문제 및 연구방법
1. 연구문제
2. 연구방법
IV. 연구결과 및 고찰
1. 조사대상자의 인구통계학적 특성
2. 조사항목간의 요인분석
3. 가설검정
V. 결론
VI. 참고문헌
