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영어

The purpose of this study is to investigate the characteristics of the beauty recognition of modern Korean and differences of these according to demographic characteristics. It is to provide basic data of Korean beauty industry, so to help it to develop further. The survey questionnaire was distributed to Seoul and Kyeongkido. The survey period was from 13th March to 17th April. The respondents were 301. The collected data was analyzed SPSS 11.5, cross table and X2-test. The results are; 1. The face type of beauty that modern Koreans perceive is a round face, white skin, big eyes, eyes with double eyelids, round head shape. And nose, mouth, ear, eyebrow, fore head prefers ordinary type that does not bounce. The body type of the Korean beauty is hight 161～165cm, weight 45～50kg, waist circumference length 25～26inch, long legs. That is preferring tall and slender type. Shoulder, neck, breasts, buttocks, hip, hands are preferred the ordinary type. In other words, there is a face image and a body image of the Korean beauty. 2. Differences in perception of the beauty by demographic characteristics are statistically significant in gender, age, marital status, final educational background, monthly average income, and religion. Particularly, there are many differences items in monthly average income, final educational background, age.