earticle

영어

This study is empirically intended to look into the effect of customer satisfaction on customer revisit intention and determinants in hair shop. The result of this study was as follows. The relationship between reward service and revisit intention in hair shop showed that reward service of same re-treatment improved revisit intention. Besides, the hypothesis, which customer satisfaction will have an effect on word-of-mouth, was adopted in the questions of continuous use intention, recommendation to others, and use of present skin care shop.