earticle

영어

The purpose of this study is to find out men's appearance management level and the necessity of skin health care through the analysis on adult men's concern level for appearance, appearance management behaviors, and corresponding skin health care knowledge and behaviors. In addition, it is for achieving a large availability in skin care industry with reporting that skin care, a part of appearance management, is also necessary for men, not restricted to women. To accomplish the purpose, this study was carried out with the adult men from their twenties to fifties, living in Seoul and Gyeonggi-do. Total 393 sheets, from the survey for 26 days from March 10 ~ April 4, 2014, were used for the final analysis. Frequency analysis was used to find out the general characteristic of the samples. Cronbach's alpha test was performed for reliability evaluation, and descriptive analysis of each variable was performed. T-test and One-way ANOVA with the mean value were carried out to find out whether there was difference between each variables by demographic characteristic. Scheffe's test (in case of homogeneous variance) and Games-Howell test (in case of heterogeneous variance) were used for the post hoc tests about the difference between each groups. IBM SPSS Statistics 21.0 was used for statistics process. First, according to the analysis on the subjects' skin health care knowledge and behaviors, most of the subjects had much knowledge of skin health care, and more than 50% of them performed something actively for skin health care. Second, in the study on the relation between adult men's concern level for appearance and skin health care knowledge and behaviors, there was a statistically significant difference (P<.05). Third, in the analysis on the correlation between the recognition on appearance management and the behavior for appearance management, between the recognition on appearance management and skin health care, and between the behavior for appearance management and the behavior for skin health care, a significant positive correlation was shown in each case. On the basis on these results, it is considered that the higher the concern level for appearance is, the more skin health care knowledge is acquired and skin health care behaviors are performed, and also, in reverse, the more skin health care knowledge is acquired and skin health care behaviors are performed, the higher the concern level for appearance becomes. Accordingly, it means that the future direction of skin care market is not only the inflow of men to skin care shops with men's concern for appearance, but also an indirect effectiveness with customers' satisfaction.