earticle

영어

This study is empirically intended to look into the effects of wedding planners' wedding service commodities on consumers' commodity information satisfaction and recommendation intention. The results of empirical survey were as follows. Wedding planners' wedding photo, wedding dress, wedding makeup and wedding hair had a positive effect on consumers' commodity information satisfaction and recommendation intention. Especially, commodity information satisfaction had a close relationship between wedding photo, wedding dress, wedding hair and recommendation intention, which it was positively mediated in the relationship between wedding photo, wedding dress, wedding hair and recommendation intention.