earticle

영어

This study is intended to look into the effects of nail care perception on revisit intention in nail shop. To achieve this, an empirical survey was carried out to 450 female customers visiting nail shops. The results were as follows. First, the difference in nail care perception by general characteristics showed that there was a significant difference in general nail care perception, important nail care factors and nail care service-preferring factors by age. Second, the difference in revisit intention by general characteristics showed that there was a significant difference in general revisit intention, service satisfaction and service quality by age. In other words, general revisit intention increased along with age. Third, the effect of nail care perception on service satisfaction showed that service satisfaction increased along with important nail care factors, nail care-using behaviors and nail care service-preferring factors. Fourth, the effect of nail care perception on service quality showed that service quality increased along with important nail care factors and nail care-using behaviors. As stated above, nail care, service satisfaction and preference increased along with nail care perception of female customers visiting nail shops, which has a positive effect on service satisfaction and quality, increasing revisit intention. Consequently, the fixed and repetitive revisit customers in nail shops should be handled in priority and preferentially treated as royal customers in the age group over 40 from a marketing perspective.