earticle

영어

This paper is a study on the franchise system of beauty service industry becoming mega size by technology, environment and consumption pattern. The basic research on the beauty service industry and franchise system is completed and a case of Leekaja Hair Service is analyzed who has made success in franchise of beauty service industry. The importance of brand image is found by analyzing Leekaja Hair Service. The franchise system optimize the business area with standardized management way within the short terms where as there is also the negative side caused by following the standardized sales and management process of headquarters and interest relation on contract & management process. So, by systematic studies on the corporation of beauty service industry and franchise system we have to continue minimizing the negative effect, improving awareness of franchise system and increasing the social economical efficacy for the success of franchise industry.