earticle

영어

The culture of life has changed continuously with improvement the of life quality. The current economic situation is difficult, but the beauty industry has been growing steadily. In particular, male clients increased significantly in the field of skin care business. The reason is that they want to get a little bit of social competitiveness by good look than others. This study is the Men's Consciousness Change and Preference for Skin Care and it investigated and analyzed the general men of metropolitan for the target of the investigation to look for improvements in the field of management of skin-care. For the analysis of collected data, and correlation analysis, simple regression analysis and one-way ANOVA (Anaysis of Variance) were used respectively. It is necessary to grasp customer needs accurately and to reflect it on skin care shop management. In addition, it is necessary to maintain the study on marketing concerning expert, scientific, and systematic customer management.