구두논문 발표

남성 피부관리 의식변화 및 선호도에 관한 연구


A Study on the Men's Consciousness Change and Preference for Skin Care

김소영, 최영희

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The culture of life has changed continuously with improvement the of life quality. The current economic situation is difficult, but the beauty industry has been growing steadily. In particular, male clients increased significantly in the field of skin care business. The reason is that they want to get a little bit of social competitiveness by good look than others. This study is the Men's Consciousness Change and Preference for Skin Care and it investigated and analyzed the general men of metropolitan for the target of the investigation to look for improvements in the field of management of skin-care. For the analysis of collected data, and correlation analysis, simple regression analysis and one-way ANOVA (Anaysis of Variance) were used respectively. It is necessary to grasp customer needs accurately and to reflect it on skin care shop management. In addition, it is necessary to maintain the study on marketing concerning expert, scientific, and systematic customer management.


Ⅰ. 서론
1. 연구목적 및 의의
2. 연구의 구성
Ⅱ. 이론적 배경
1. 피부관리의 정의
2. 남성피부관리
3. 피부미용에 대한 의식변화와 시장 동향
Ⅲ. 연구방법
1. 연구문제와 연구가설
2. 측정도구의 구성
3. 자료수집
4. 자료분석방법
IV. 연구결과
1. 조사대상자의 일반적 특성
2. 남성의 피부건강관리에 대한 인식
3. 남성피부관리실 이용 실태
4. 남성 미용상품 사용의 실태
5. 남성 피부관리실 이용의 서비스 만족도
6. 인구통계학적 특성에 따른 피부관리 관심도의 차이
Ⅴ. 결론


  • 김소영 So-Young Kim. 가천대학교 뷰티예술경영학과
  • 최영희 Young-Hee Choi. 가천대학교 뷰티예술경영학과


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