earticle

영어

This study has an objective to contribute to the development of beauty market through the intensive research about beauty category utilization which is distinguished in current social commerce by studying its utilization and trends about Social Shopping which is a new business model in social shopping, in other words, social commerce in internet electronic business that is rapidly spreading in internet business Additionally, by suggesting beauty social commerce marketing and improvement plans which are improved through consumer purchase behavior and satisfaction analysis about beauty social commerce users, it also has an objective to suggest the plans which can cope with the situation where the negative thoughts of the users about beauty social commerce are spreading in the entire beauty industry; and subsequently to provide the data which could be utilized from the marketing aspect in beauty industry.