원문정보
초록
영어
This paper is purposed to the Study on the Phenomenon & Development Methods of Beauty Korean Wave, K-Beauty. The research methods are literature study of articles, books, and internet articles. The results are as belows; 1. K-beauty must make the proper direction followed the Korean national image such as IT strengthen nation, young, fast, new, energetic, warm, beautiful. 2. K-beauty products and survices must be high quality brand based. 3. K-beauty needs new advertisement strategy active using new ineternet media YouTube, iTunes and must find advertisement hegemony making star cosmetologist's presence felt. 4. The strategies of K-beauty are making high quality brand based products and services and making beauty tourist destination to one stop buying of foreigners.
목차
I. 서론
II. 이론적 배경
1. 한류현상
2. 한류 발전 배경
3. 미용한류 K-뷰티 현상
III. K-뷰티의 발전방안 및 결론
1. 국가 이미지 제고를 통한 미용한류 K-뷰티의 방향설정
2. 제품 및 서비스의 브랜드화
3. 새로운 광고 전략
4. 분야별 발전전략
참고문헌