earticle

영어

As the globalization sharply expands all over the world and the population moves a lot, the number of women emigrating from other countries is augmented because of the increase in international marriage and foreign students. 10 years ago, the Korean society was a single-race nation and shared homogeneity that only the Koreans have. In 2011, the total number of marriage was 329,087. 29,762 of which were made internationally (National Statistical Office, 2012). It amounts to 9% out of total newly weds and indicates that a tenth is international couples(NSO, 2012). Based on the fact that the migrated women is increasing, this study will perform comparative analyses on the awareness and the preference of Korean and migrated females for the hair treatment. Those women are important members and new consumers of Korean society. Thus, it would be better to analyze the hair care awareness and preference that is reflecting tastes of migrated women and set various marketing strategies based on this research. The increase in the foreign females indicates that new social members related to the beauty industry are augmented. Therefore, the study suggest to establish brand-new and varied marketing plans that consider their tendencies and needs to prepare for this trend.