earticle

영어

This study evaluated previous studies about variables related to skin knowledge and skin health care activities of men in order to compare and contrast the difference between men and women's skin care method and preference, thus suggesting the research orientation for future aesthetics industry. The discussion about previous studies suggested that the knowledge and interest of skin health give new understandings about the necessity of skin management and affect skin care activities. More men are knocking the doors of men's skin care centers since appearance now not only affect women but also men, and in this competitive society, taking care of the looks raises one's competitiveness and self esteem. The skin care researches targeted only women, but considering that men are now having positive interest in skin, the researches about plans and detailed men skin care are still insufficient. When individual tendency and preference are acknowledged, customized programs are developed, and customer's management urge aroused, it will have affect positively not only the self-skin care activities but also customer attraction from both genders. More researches are still to be carried out.