earticle

영어

The information revolution caused by the development of information and communication technology in the 21st century brought a change of paradigm in the arts as well as politics, economy, society, and culture. The development of imaging media induced the image communication age and, accordingly, brought about the era when personal image has been considered to be an important element. Hair design within beauty design is becoming an important element determining personal image, making it an area to express personal identity. As the development of media—including mass media—and the creation of emotional consumers have activated style, we pay attention to trends and have an interest in fashion, beauty, and hairstyles. Thus, emotional aspects pursuing beauty and personality rather than social position or functions have emerged even in hair design. This paper investigated the formativeness which could satisfy the features of hair design as the research on the formativeness of hair design. In particular, this paper analyzed hair trends in 2011 and 2012 of female entertainers which could be considered as trend-setters to strengthen the empirical values of those cases.