earticle

영어

This research examines what characteristics SNS tourism information has, and it studies the methodology that provides excellent and reliable SNS tourism information to tourists through the analysis of how the characteristics influence on tourism motivation and tour site selection. Based on the results, it aims to provide implications for improving tourism satisfaction and suggesting sustainable development of tourism industry. In the results of research, the most influential factor in tourism motivation of SNS tourism information characteristics was 'accessibility,' but it showed that 'immediacy' factor did not give any impact on the tourism motivation. Also, it resulted that 'accessibility' and 'interaction' factors of SNS tourism information characteristics significantly affect tour site selection. Meanwhile, the 'immediacy' factor did not influence on tourism motivation. These results suggest that the interested parties of organizations, community, and individuals related to tourism should focus on the convenience of tourism information provided via SNS, rather than immediacy. When providing SNS tourism information, the strategies for offering accessibility to users, such as easy search, easy editing for information delivery, and easy storing method, should be prioritized over other factors.