earticle

영어

The purpose of this study is to present practical tourism education program which is necessary to help four-year university students with their tourism major. To investigate students’ perceptions on the Creative Korean(CK) project for university characterization, using a sample of 141 and IPA analysis applied to develop suggestions to improve the educational system on a two-dimensional matrix. The findings are as follows. Students who attended CK Tourism Program of K University suggested quadrantⅠ(keep it up) attributes, such as service mind, escape from theory education, understanding corporate cultures, teamwork, gain certificates and licenses, programs multiplicity, global standard, education facilities and utilization of materials. Concentrative attributes(quadrant Ⅱ) were necessary to increase in understanding of tourism major. Low priority (quadrant Ⅲ) were suggested attributes, such as field education, empirical education, interchange expert, global education, supporting employment. To overcome low attributes(quadrant Ⅳ), time management should be necessary to change students’ perception about CK. Even though survey methods and used attributes may be limitations of this study, related research will be continued to overcome some limitations.