earticle

영어

The purpose of this study is to understand the characteristics of the tourist environment in Gunsan City and to increase the value of tourism to attract visitors' preferences and to establish links with the local community. First, based on the physical environment characteristics of the railroad village in Kyouam - dong, it is necessary to develop the physical environment characteristics by empirically identifying the causal relationship with the tourist value felt by tourists. Second, I will present the grounds for establishing tourism marketing strategy by enhancing tourism value and establishing community linkage by empirically identifying the causality that the tourism value formed through the visit of the railroad village in Kyouam - dong influences the community linkage. In order to elucidate the results of this study, a questionnaire survey was conducted to investigate the relationship between the physical environment characteristics of tourist sites and tourism value and community linkage in the railway village of Gyeongam - dong in Gunsan city. The main results of this study are as follows. First, to improve the tourism value among the characteristics of tourist environment, the most important factor is to improve the comfort. Second, accessibility affects emotional value only. Third, convenience of tourism value has no effect on all factors. Fourth, tourism value is influenced by all factors in community linkage. Emotional value has the greatest effect on tourism value. Lastly, the factors affecting the local community were convenience and accessibility.