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모바일 간편결제 서비스 활성화 방안 - 서비스 비 경험자 중심으로 -

원문정보

Activation Plan of Mobile Easy Payment Service - The Case of Non experienced person -

손윤정

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초록

영어

Mobile easy payment has been spreading rapidly. In order to activate the mobile easy payment market in the future, it is necessary to expand the market to those who have not yet experienced the mobile easy settlement service. In order to expand the market, there is a need to resolve concerns about privacy protection, security concerns, familiarity with existing payment methods, and loss of smartphones, which are obstacles to non-users. Especially, it is necessary to construct a system that can be used conveniently when using the age of 50 or more, so that it is convenient and easy to access by providing services and systems suitable for ages. Service development and supply are required from the perspective of the customer who has not yet experienced the service, not the development and supply of the service from the supplier. Only the expansion of the market through this approach can lead to the growth of the Mobile easy payment market.

목차

Abstract
Ⅰ. 서론
Ⅱ. 국내 모바일 결제 시장의 현황
1.1 국내 모바일 결제 서비스의 종류와 기술
1.2 국내 모바일 간편결제 서비스 현황
Ⅲ. 국내 모바일 간편결제 서비스분석
3.1 국내 모바일 간편결제 시장 규모 및 현황
3.2 국내 모바일 간편결제 비경험자 분석
Ⅳ. 결론 및 시사점
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저자정보

  • 손윤정 Yoonjeong Song. 한밭대학교 창업보육센터

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