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영어

The purpose of this research is to know the differences between the women entrepreneurship and general entrepreneurship, and to know the limits issues that women entrepreneurs have in the management through the case study of the features and current status of women entrepreneurs. On the basis of the case study, this study intend to find the desirable direction and solutions for long-lasting development for women entrepreneurs. The major results of this research are as follows. First, regarding the establishment of business, they acquired the right of management by suggestion or succession after entering the company as a new or experienced employee. Secondly, regarding the item of patience, they mentioned that maintaining the proper role for their positions with keeping their positions is the most difficult point during their business. Thirdly, regarding the risk taking, they mentioned that it is necessary to obtain the stable cash flow through building trust in order to overcome the difficulties. Fourthly, regarding the veracity, they emphasized the transparency differently from male entrepreneurs. This is related to morality managing the company. Fifthly, Regarding the leadership, they mentioned the management of company emphasizing the delicacy of femininity rather than men’s characteristic leadership. Sixthly, the ability of organization management was not greatly outstanding compared with other businessmen. Seventhly, regarding the innovation, they continuously invest in the technical development requested by customer needs for survival and development of the company. Eighthly, regarding the personal connections, due to the strong male-centered regionalism and school relations, they commonly join the economic institutions such as Women Entrepreneurs Association. Expanding their network to male-centered economic institutions would be one of the good strategies for them.