earticle

영어

E-commerce has enabled companies to conduct their entire production and distribution tasks through the Internet-based Web, thereby reducing off-line costs and securing highly efficient business processes using various online benefits. Large-scale manufacturers and distributors of existing offline companies have acquired market dominance with pricing policies and services that can not be applied to existing distribution structures by applying an online marketplace platform to their infrastructures. These characteristics also apply to agricultural products distribution, which allows a variety of benefits when trading through the online marketplace platform of agricultural products. The online marketplace platform environment based on mobile technology not only promotes sales through sales promotion of agricultural products but also enables a platform for users to use the efficient platform, thereby providing more convenient on-site computing and work environment for maximizing added value can do. This study analyzes and studies the environment of related cases to understand these characteristics.