원문정보
초록
영어
Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists’ travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.
목차
1. Introduction
2. Literature Review
2.1 Motivation in Using Social Media for Travel Purposes
2.2 Generations of Travelers
3. Research Methods
4. Results
5. Discussion
5.1 Motivation in Using Social Media among the Millennials
5.2 Motivation in Using Social Media among Gen Xers
5.3 Motivation in Using Social Media among Baby Boomers
5.4 Similarities in the Motivation in Using Social Media among the Three-Generations of Travelers
6. Conclusion
References