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AN INTEGRATIVE MODEL FOR ONLINE AND OFFLINE SERVICE QUALITY FACTORS ENHANCING E-LOYALTY
INTRODUCTION
LITERATURE REVIEW
Literature Review of Determinants of E-quality and offline Fulfillment
Determinants of E-Quality from internet Marketing and Service Marketing
Determinants of Offline Fulfillment from Gap Model
CONCLUSIONS AND IMPLICATIONS
BIBLIOGRAPHY
INTRODUCTION
LITERATURE REVIEW
Literature Review of Determinants of E-quality and offline Fulfillment
Determinants of E-Quality from internet Marketing and Service Marketing
Determinants of Offline Fulfillment from Gap Model
CONCLUSIONS AND IMPLICATIONS
BIBLIOGRAPHY
저자정보
참고문헌
자료제공 : 네이버학술정보