원문정보
국제문화기술진흥원
International Journal of Advanced Culture Technology(IJACT)
Volume 6 Number 4
2018.12
pp.179-189
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.
목차
Abstract
1. Introduction
2. Literature Review
2.1 Social Media and New Trend of Korean Wave
2.2 Factors of K-Culture Products Consumption
2.3 Korean Media Consumption
3. Methods
3.1 Participants
3.2 Procedure
3.3 Measures
4. Results
5. Discussion
5. Acknowledgement
Reference
1. Introduction
2. Literature Review
2.1 Social Media and New Trend of Korean Wave
2.2 Factors of K-Culture Products Consumption
2.3 Korean Media Consumption
3. Methods
3.1 Participants
3.2 Procedure
3.3 Measures
4. Results
5. Discussion
5. Acknowledgement
Reference
저자정보
참고문헌
자료제공 : 네이버학술정보