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논문검색

Culture Convergence (CC)

An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption

원문정보

초록

영어

In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.

목차

Abstract
1. Introduction
2. Literature Review
2.1 Social Media and New Trend of Korean Wave
2.2 Factors of K-Culture Products Consumption
2.3 Korean Media Consumption
3. Methods
3.1 Participants
3.2 Procedure
3.3 Measures
4. Results
5. Discussion
5. Acknowledgement
Reference

저자정보

  • Hye Eun LEE School of Communication and Media Ewha Womans University
  • Quan GAO School of Communication and Media Ewha Womans University
  • Sae Kyung YU School of Communication and Media Ewha Womans University
  • Yoon Kyung CHUNG Department of Communication & Journalism Soonchunyang University

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