아파트 브랜드에 관한 연구


A study on the brand of apartment


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As research apartment about apartment brand occupies very important part in residing culture of our society, interest about construction company's commercial value which build house is rising, and is caused each companies' competitive power reinforcement and competitive power reinforcement and investment about apartment brand is increasing continuously from late 1990s to each company. This research searches since when consumer is going to buy apartment, apartment brand exerts some effect and do by purpose that analyze about consumer's attitude in reply. Investigate what effect in though buy apartment value for brand through this exerts and to house building company's marketing administrator efficient and desirable that painful basis data for marketing strategy establishment that know offer wish to. Housing construction companies gain a competitive edge for the house also very important, but through the company's brand image associated with the housing projects have the reliability and the need for differentiation and the need to be highlighted in the marketing section has.


< Abstract >
I. 서론
Ⅱ. 이론적 고찰
1. 아파트 브랜드의 개념과 특성
2. 아파트 브랜드에 대한 선행연구
Ⅲ. 연구모형 및 조사개요
1. 연구모형
2. 조사개요 및 방법
Ⅳ. 실증분석
1. 자료의 특성
2. 아파트 구입 고려사항에 대한 결과
3. 아파트브랜드와 다른 요소와의 평가
Ⅴ. 결론


  • 신민식 Shin Min-sik. 대구대학교 산업행정대학원 부동산학과 외래교수, 행정학박사(부동산학전공)


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