earticle

영어

This study applied the concept of cluster to identify the role of convention & exhibition as a platform of knowledge sharing and creation. The concept of clusters that firms have a competitive advantage through geographical proximity and interactions explains the reason for the existence of convention & exhibition. In other words, it is expected that the conventions & exhibitions, which share specific time and space, share professional information and knowledge in related fields to create new business. Based on this study, the following suggestions can be suggested from a practical point of view. First, as the convention & exhibition is expected to be scaled up as a knowledge platform and the convention & exhibitions in vertical and horizontal related fields will be held jointly or in an integrated manner. Therefore convention & exhibition organizers will need a differentiation strategy. Second, in order to become a competitive convention & exhibition in this trend, it should be an optimal environment for gathering and spreading the latest information and knowledge in related fields. In this environment, it is expected that the integration of ICT technology will become a key element of successful convention & exhibition.