earticle

영어

This study aims to investigate the effects of customer relationship management on the organizational commitment and the customer orientation. And the effects of customer orientation on the organizational commitment. Also, the practical analysis has been done by employees in the hotel firms located in Seoul to cross-check how to affect mediating effects of customer orientation on the relationship between customer relationship management and organizational commitment. The findings of study suggest that the customer relationship management make an influence on the customer orientation and organizational commitment. And the customer orientation make an influence on the organizational commitment. And also, the customer orientation affect mediating effects on the relationship between customer relationship management and organizational commitment. The ultimate results of this study bring up to set up the new strategy in ways on the customer relationship management practices focused on the customer orientation, organizational commitment in the organizational management of the hotel firms to preempt competitive advantage through sustainable growth. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.