원문정보
A study on effect of psychological ownership on customer orientation : focused on moderating role of self-efficacy
초록
한국어
High Performance Wok Organization Model suggests that human resource management is a bundle of practices increasing commitment, competence and chance to participate of employees. Based on literature review this study hypothesized the relationship between psychological ownership as proxy variable of commitment and customer orientation as proxy variable of performance. Also this study hypothesized the moderating role of self-efficacy as a proxy variable of competence. The results of empirical analysis with 313 employees of hotels are as follow. Organization-based psychological ownership is a significant predictor of customer orientation but job-based psychological ownership does not have significant effect on customer orientation. And self-efficacy is pure moderating variable between organization-based psychological ownership and customer orientation and between job-based psychological ownership and customer orientation. Therefore hotels should implement various activities to increase psychological ownership and self-efficacy to increase customer orientation. Despite of the implication this study has limitation of generalization.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 심리적 주인의식
2. 고객지향성
3. 자기효능감
Ⅲ. 연구설계
1. 연구모형의 설정
2. 가설의 설정
3. 변수의 조작적 정의
4. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 인구통계학적 특성
2. 신뢰성 및 타당성 검증
3. 가설의 검증
Ⅴ. 결론
참고문헌