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The purpose of this study is to investigate the effect of ethical leadership of leader on organizational trust and innovation behavior of employees in the coffee shop and to identify whether member-leader exchange(LMX) has a moderating effect between ethical leadership and innovational behavior. This study was conduced for four weeks November 5 to December 4, 2018 in the self-filling questionnaires servery for employees in the coffee shops. A total 450 questionnaires were distributes and 346 copies were used for the final analysis except for the missing questionnaires and the unfair answers. Exploratory factor analysis, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, demographic characteristics, and regression analysis were carried out IBM SPSS 20.0 Program. The analysis results were as follows. First, ethical leadership had a positive relationship with organizational trust and innovational behavior. In addition, organizational trust had a positive effect on innovational behavior. And there was a mediating effect of organizational trust between ethical leadership and innovational behavior. Lastly, there was a moderating effect of LMX between ethical leadership and innovational behavior. Therefore, this study intends to provide basic data for activating ethical readership at a coffee shop.