원문정보
The Impacts of Competitive Factors of Tourism Readiness on the Visitor’s Post-Trip Attitude
초록
영어
The purpose of this study is to prove the impact relationship between the factors of tourism readiness and visitor’s post-trip attitude(satisfaction, revisit, and recommendation intention). In addition, it will analyze the differences in the competitiveness in Regional Tourism Readiness between stakeholders(tourists, residents tourism workers). Through this measure, local governments are strengthening their tourism competitiveness and reflecting it in related policies, ultimately promoting the revitalization of regional tourism. This study selected five areas to be investigated and surveyed for people who have experienced all of the tourist facilities and services in the area. The statistical analysis of the data was conducted using techniques of regression analysis and analysis of variance(ANOVA). The results showed that the competitiveness of the tourism readiness has a significant impact on the visitor’s post-trip attitude and It was found that there were significant differences in all aspects between the stakeholders. Thus, it became clear that the government should improve the Tourism Readiness in order to revitalize Regional tourism.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관광수용태세의 연구동향
2. 지자체 관광수용태세 경쟁력 지수
3. 방문객의 관광 후 태도
Ⅲ. 연구설계
1. 설문지 구성
2. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 인구통계학적 특성
2. 신뢰도 및 타당도 분석
3. 관광수용태세 경쟁력 요인과 관광 후 태도 간의 관계
4. 이해관계자에 따른 관광수용태세 경쟁력 요인 간 차이 분석
Ⅴ. 결론
참고문헌