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웰니스 관광 활성화를 위한 탐색적 연구 : 전라남도를 중심으로

원문정보

An Exploratory Study on Activation of Wellness Tourism : With focus on Jeollanamdo

최석남, 이종헌, 채일순

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초록

영어

As a method to save in the danger of extinction and stagnant regions, this study focused on the revitalization of the tourism industry with particular focus on the exploration of wellness tourism where scale and growth potential are important. This is because the employment creation effect of this industry is superior to that of other industries, the value added is more than twice that of the main business in the manufacturing industry and the tax-induced multiplier is higher than the entire industry average. According to a report by the Korea Employment Information Service of Korea in 2016, "The Seven Analysis on the Local Demolition of Korea”, based on the ratio of the female population aged 20 to 39 compared to the population aged over 65, 17 regions (77%) of its 22 cities and counties in Jeollanamdo were found to be in danger of extinction. Therefore, we studied the specific proposal for stimulating wellness tourism with focus on Jeollanamdo with its poor conditions. The purpose of this study was to identify and classify cases of wellness tourism to identify resources in Jeollanamdo regions which were then utilized in presenting strategies to revitalize wellness tourism to local tourism officials to promote progressive decision-making on their part. The proposal recommended in this study include investing in and providing administration support for Haenam Oceano resort as tourist destination, active utilization of YouTube as a medium to promote tourism, and developing healing foods, construction of colorful sculptures to foster recognition as wellness tourist destinations, maintenance of wellness tourism service quality.

목차

ABSTRACT
I. 서론
Ⅱ. 이론적 배경
1. 웰니스 관광의 유사개념
2. 웰니스 관광
Ⅲ. 웰니스 관광지 운영사례 및 전라남도 웰니스 자원 분석
1. 국내 웰니스 관광지 운영사례
2. 전라남도의 웰니스 관광자원 분석
3. 시사점
Ⅳ. 전라남도 웰니스관광 활성화를 위한 제언
1. 관광목적지로서 해남 오시아노 관광단지에 투자, 지원
2. 유튜브 활용교육으로 온라인 관광홍보 콘텐츠 확산
3. 지역생산 건강식품을 활용한 힐링푸드의 지속 개발
4. 웰니스관광 목적지로서 인식 강화를 위한 색채마케팅 조형물 설치
5. 웰니스관광 서비스 품질관리
Ⅴ. 결론
참고문헌

저자정보

  • 최석남 Seognam Choi. 경기대학교 관광전문대학원 관광사업경영 박사과정
  • 이종헌 Jonghun Lee. 경기대학교 관광전문대학원 관광사업경영 박사과정
  • 채일순 IIsoon Chae. 경기대학교 관광전문대학원 관광사업경영 박사과정

참고문헌

자료제공 : 네이버학술정보

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