earticle

영어

The purpose of this study was to investigate the relationship between motivation, demographic information and perception on health of concert audience who participated in a semi-classic concert held in June 16-17 at Auditorium, Busan Exhibition and Convention Center(BEXCO). To achieve the purpose of the study, 250 survey questionnaire was distributed at the concert venue and fandom goods was distributed for those who voluntarily filled in the survey. The data analysis was done by factor analysis and regression through SPSS 12.0. The results of this study showed that personal background influenced motivation and perception on health among concert participants. Discussions and implications were provided based on the findings of the study.