earticle

영어

The purpose of this study is to empirically analyze the determinants of wetland visit demand through theoretical setting and application of the wetland visit demand model. The awareness of the function and value provided by the Suncheon Wetland is increasing, and it is possible to provide the necessary information to improve the frequency of visits and the visiting utility of consumers by identifying the determinants that affect the demand for visiting the wetland at the present time. In this study, 375 valid samples were used for the analysis of the visitors who visited the Suncheon Wetland The dependent variable used in the model is the number of visits to the Suncheon Wetland. The explanatory variables were included in the model, with the visiting optional attributes and demographic characteristics. The data of this study were estimated by using the Truncated Negative Binomial distribution(TNB) model as an approach to solve the over-distribution problem because the variance exceeded the mean and the characteristic of dispersion. As a result of the TNB model analysis, it was found that the companion type had a positive effect at the 1% significance level and the purpose of the visit at the 5% significance level in the demographic characteristic variable, while the negative effect had the 1% significance level in the age. The diversity of landscapes selected at the wetland visiting property has a significant effect at the 5% significance level and the essential characteristics of the wetland at the 10% significance level.