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중국 의료시장 진출 전략 기획을 위한 기초 분석 연구 : SWOT과 AHP 분석기법을 중심으로

원문정보

Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market : Focusing on SWOT-AHP Analysis

이예슬, 김태현

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초록

영어

Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: “Geographical proximity between Korea and China” was recognized as a key strength. “Absence of success case in medical service industry” was selected as a critical weakness. “Increase in demand for advanced medical services in China” was identified as an important opportunity. “Difficulty in establishing Korea-China partnership” was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

목차


Ⅰ. 서론
1. 연구배경 및 목적
2. 이론적 고찰
Ⅱ. 연구방법
1. 연구모형 설정
2. 조사대상 및 방법
Ⅲ. 연구결과
1. 조사대상자 특성
2. SWOT 분석 결과
3. AHP 분석 결과
IV. 고찰
Ⅴ. 결론
REFERENCES

저자정보

  • 이예슬 Ye-Seol Lee. 연세대학교 보건학과
  • 김태현 Tae-Hyun Kim. 연세대학교 보건대학원 병원경영학과, 연세대학교 보건정책 및 관리연구소

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