earticle

논문검색

An Empirical Analysis of Player Behavior in Blockchain-based Game : Is It A Game or Speculation?

초록

영어

Blockchain technology has been adopted to various fields. Gaming industry is one of prominent industries which apply Blockchain technology. Still, people are worried about speculative aspect of Blockchain-based games. This paper examines the effects of speculative and enjoyable aspects on users’ playing behavior in Blockchain-based games. For this, we developed a web crawler and collected data from Cryptokitties, one of very first and successful Blockchainbased games. Fixed panel regression was conducted to test our hypothesis. The result shows that the external aspects of the game are negatively related to item selling, and the internal aspects of the game are positively related to item selling in the Blockchain-based game. This result implies that playing Blockchain-based games is mixed behavior with enjoyable and speculative aspects. Therefore, it is hard to say users play Blockchain-based games is just for fun or a speculation.

목차

Abstract
Introduction
Research Hypothesis
Research Method
Blockchain-based Game
Variables
Empirical Analysis
Research Model
Preliminary Result
Conclusion and Future Plan
References

저자정보

  • Moonkyoung Jang Research Professor, School of Media & Communication Korea University
  • Byungjoon Yoo Professor, College of Business Administration Seoul National University
  • Jaehwan Lee Ph.D student, College of Business Administration Seoul National University

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.
      ※ 학술발표대회집, 워크숍 자료집 중 4페이지 이내 논문은 '요약'만 제공되는 경우가 있으니, 구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

      • 4,000원

      0개의 논문이 장바구니에 담겼습니다.