원문정보
A Study on Medical Tourism Intention Considering Preference Attributes of Medical Tourism, Psychological Distance and Hallyu Preference
초록
영어
Nowadays, most of medical tourism destinations in Asia provide a certain level of medical service that meets the global standard. Then, what factor can be differentiated in order to distinguish Korea from other medical tourism country? This study is to examine whether preference attribute of medical tourism, psychological distance and Hallyu preference influence medical tourism intention. In order to conduct the analysis, the total 315 samples were collected mainly in the Northeast region of China. To minimize sampling error, this study employed a sequential decision-making process for global medical tourism intention, and then the total of 262 samples were used for the final analysis. The result implies that preference attributes of medical tourism influence on medical tourism intention except medical economy factor. Also, psychological distance and Hallyu preference influence on medical tourism intention. Our findings offer both theoretical and practical implications for medical tourism industry in Korea.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 해외의료관광의 인지된 선호속성
2. 심리적 거리
3. 의료관광과 한류
Ⅲ. 연구설계
1. 변수의 조작적 정의 및 설문지 구성
2. 자료수집 및 분석방법
Ⅳ. 분석결과
1. 표본의 관광행동 특성
2. 표본의 일반적 특성
3. 측정척도의 타당성 및 신뢰성 검토
4. 가설검증
Ⅴ. 결론
참고문헌