earticle

영어

The study is to investigate the effect of financial ratio index of hospitality industry on NCSI. In other words, it presents financial indicators that need management to improve customer satisfaction. First, as a result of classification into five categories for hospitality industry companies, there are differences according to the scale and industry of each company. However, hospitality industry company indicators are good status in that they have positive(+) values, excluding net income to stockholders’equity and operating sales to working capital ratio. Second, 9 index of the 24 financial ratios were statistically significant. The impact indicators are the margins associated with sales, the items necessary for efficient utilization of assets, and the indicators of the company's ability to pay in the short term and dependency on others. The management of such financial ratios can be maintained as an ongoing company and can further enhance customer satisfaction.